Campaigns

25 October 2017 – European Traffic Education Seminar 2017

Mechelen, Belgium To sufficiently equip young road users to become safe road users, education remains of chief importance. This is especially true for secondary school pupils (aged 12 – 18) as they start to travel independently and have to deal with more complex traffic situations, either as pedestrians, cyclists or moped riders. The European Transport Safety Council (ETSC) and the Flemish Foundation for Traffic Knowledge (VSV) therefore held an European Traffic Education Seminar on 25 October in Mechelen, Belgium. The seminar featured presentations on […]

Video campaign puts speeders face to face with the families of victims

Video campaign puts speeders face to face with the families of victims

A powerful new video created by the Belgian police and a traffic victims organisation has been viewed more than half a million times on Facebook.  The short film shows speeding drivers pulled over by the police and then invited to step into the back of a car where they meet a stranger who has lost a loved one due to speeding.  The campaign, which uses the hashtag #SpeedTalk, uses the slogan “There are conversations that you never forget.”  Watch the film on YouTube or Facebook.  

New German campaign focuses on the people affected by a single road death

New German campaign focuses on the people affected by a single road death

The German Road Safety Council (DVR), an ETSC member, has launched a new national communications campaign with three key messages: slow down; keep your distance and hands off your phone. For the first time the campaign also looks at the numbers of people affected by every road death including family and friends, colleagues as well as the emergency workers that have to deal with the carnage. An average of 113 people is the figure used for the new approach. https://www.runtervomgas.de/

21 September 2016 – European Day Without A Road Death

21 September 2016 – European Day Without A Road Death

TISPOL, the European Traffic Police Network, is planning a new road safety campaign day known as Project EDWARD – European Day Without A Road Death. The organisation hopes to interest policymakers, road safety professionals, politicians, police officers, manufacturers and the general public to raise awareness of the 2020 target to reduce road deaths. There is already support from all 30 TISPOL member countries, and a growing number of road safety organisations, including ETSC have pledged to work with TISPOL to promote the message as […]

Roads marked with excuses

A new campaign video from Romania urges pedestrians to find a safe place to cross the road. Prior to making the film, an opinion survey was carried out asking people why they chose to cross at dangerous locations. The excuses given such as ‘I’m in a hurry’ and ‘I’m impatient’ are shown painted on the road instead of zebra crossings. The campaign, which translates as ‘Don’t cross over (to the other side) – Choose Life’, was produced by the Romanian traffic police. 40% of […]

Road safety videos reflect diverging trends in campaigning

New road safety campaigns from France and Finland take vastly different approaches to getting road safety messages across. The new French video, launched in February, shows in bleak, close-up images the impact of road collisions on several individuals who suffered life changing injuries, and their families. It follows a number of increasingly shocking films released in recent months that have included a class of primary school children wiped out by a car, a fake ‘funeral’ for speeding motorists and a film released by police […]

Antwerp’s ‘selfie’ speeding signs

Antwerp’s ‘selfie’ speeding signs

In a creative bid to cut urban speeding, the Belgian city of Antwerp has developed digital signs featuring happy and sad ‘selfies’ of city residents.  Members of the public can upload two portrait photos to a special website, which are then used on warning signs. Drivers get a smiley face to say thank you for not speeding, or an angry face if they have exceeded the limit. See: BBC

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