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New drink-driving campaign in France as restaurants open up

May 18, 2021
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The French government has recruited Michelin-starred celebrity chef and host of the French version of ‘Kitchen Nightmares’ Philippe Etchebest to front a new drink-driving campaign as bar and restaurant terraces open again across France.

The humorous social media campaign and television adverts feature Etchebest telling a diner off for heading to collect his motorcycle after drinking too much at a meal with friends.

Find out more about the campaign at:

https://www.securite-routiere.gouv.fr/actualites/quand-tient-quelquun-le-retient-1

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New drink-driving campaign in France as restaurants open up

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