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New road safety campaigns from France and Finland take vastly different approaches to getting road safety messages across. The new French video, launched in February, shows in bleak, close-up images the impact of road collisions on several individuals who suffered life changing injuries, and their families. It follows a number of increasingly shocking films released in recent months that have included a class of primary school children wiped out by a car, a fake ‘funeral’ for speeding motorists and a film released by police […]
Deaths on Spanish roads declined by just 3 in 2014, with 1131 deaths compared to 1134 in 2013. The government pointed to several explanations for the slow-down in progress including a rise in distracted driving with more people using applications such as Whatsapp at the wheel. An ageing fleet, linked to Spain’s ongoing economic woes, was also blamed. Jesus Monclús, director of ETSC member Fundación Mapfre told the El País newspaper that some measures “lose effectiveness over time” such as the penalty points system introduced […]
The French government has announced more than twenty new road safety measures following the first national rise in road deaths in over a decade. The number of deaths on French roads rose by 3.7 percent – to a total of 3,388 people – in 2014, according to figures released by the Interior Ministry. Vulnerable road users were disproportionately affected with pedestrian deaths rising by 8 percent and cyclists by 7 percent. The measures announced include a plan to reduce the speed limit on some […]
Research by Ford carried out in seven EU countries has found that young British drivers are the most likely to take a ‘selfie’ while driving. According to the survey, British drivers were the most likely to photograph themselves while on the move (33 per cent), ahead of counterparts in Germany (28 per cent), France (28 per cent), Romania (27 per cent), Italy (26 per cent), Spain (18 per cent), and Belgium (17 per cent). The survey of 7,000 smartphone users aged 18-24 from across […]
Cinemagoers in Hong Kong were given a shocking reminder of how easy it is to get distracted at the wheel thanks to a clever viral awareness campaign that has been viewed more than 1 million times on YouTube.
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