The World Health Organisation has backed in-car technologies including Intelligent Speed Assistance and Autonomous Emergency Braking as key measures for cutting the 1.25 million deaths that occur  on roads across the globe each year.

In a new report published to coincide with the Fourth UN Global Road Safety Week in May the organisation also recommended infrastructure changes, appropriate speed limits and automated and manual enforcement. The WHO says excessive or inappropriate speed contributes to one in three road traffic deaths worldwide.

“Speed is at the core of the global road traffic injury problem,” said WHO Director-General Dr Margaret Chan. “If countries were to address just this key risk, they would soon reap the rewards of safer roads, both in terms of lives saved and increases in walking and cycling, with profound and lasting effects on health.”