EU launches urban road safety award for towns and cities

Local authorities across Europe have until 16 December to apply for the first ever EU Urban Road Safety Award, launched as part of this year’s European Mobility Week.

The awards recognise the crucial role that towns and cities across Europe play in improving road safety, especially in light of the fact that 38 percent of road deaths and more than 50 percent of serious road injuries occur on urban roads. The award rewards local authorities for adopting holistic measures to improve road safety, within the spirit of the internationally recognised ‘Safe System’ concept.

In France, ETSC’s member Association Prévention Routière has been running a label scheme for safer towns and cities since last year.  So far, 134 towns and villages have been awarded the title of “Ville Prudente”.