Rural Roads
‘Brake before the bend’ is the slogan of a new UK public awareness campaign warning of the risks to be found on country roads. Launched by the UK government’s THINK! road safety campaign, the accompanying facts and figures show that 60% of UK road deaths occur on rural roads, 11 times more than the number of motorway deaths. Using computer generated imagery the short clip allows the viewer to see around corners and through buildings and trees. The powerful film, which ends with a […]
A survey by ETSC of the main political groups in the European Parliament ahead of this month’s elections has found universal support for measures to cut deaths and the more than 300,000 serious injuries that occur on Europe’s roads each year. But the research also revealed differences across the political spectrum on which road safety measures should be introduced at the European level. ETSC welcomed the support for concrete measures to cut serious injuries, which have been falling at a slower rate than deaths. The […]
This 5th PIN Report provides an overview of European countries’ performance in three areas of road safety. It builds on the four previous Road Safety PIN Reports published in June 2007, 2008, 2009 and 2010 . The report compares developments in reducing road deaths between 2001 and 2010 and reveals which countries have achieved the EU 2010 target and how other countries have progressed towards it. It estimates the monetary value of the benefit to society from the reduction in deaths and looks ahead […]